March 22, 2022

Questions To Ask Marketing Agencies Before Going To Kickstarter

Episode: 66

The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals.

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00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies
00:05:55 – What Is A KPI?
00:06:17 – How To Know If Your Marketing Is Effective?
00:13:56 – Benchmarks Vs KPIs
00:15:12 – Return On Ad Spend (ROAS)
00:17:52 – Crowdfunding Is Not Like Traditional Ecommerce
00:25:21 – What Is The Process / Funnel?
00:29:24 – If An Agency Does Not Qualify You – RUN!
00:36:19 – Fees / How Do I Pay For Ads?
00:46:49 – Diversify Your Audience Reach

Shownotes

From Client to Employee – Ryan and His Kickstarter Journey https://crowdfundingnerds.com/episode21/

The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds .com/episode14

Ponzinomics Book - https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing-ebook

Episode: 33

Reflections After A Successful Kickstarter – What Worked Best

Episode: 100

Reflections On 100 Episodes of Crowdfunding Nerds + Bonus Behind The Scenes Stuff

Episode: 147

BoardGameGeek Advertising – Everything You Need To Know

Episode: 213

How to Cope with Negativity and Leverage Criticism

Episode: 14

The Virtuous Cycle Of Kickstarter Marketing

Episode: 211

2024 In Review & 2025 Industry Predictions

Episode: 16

Work-Life Balance For Kickstarter Board Games With Chip Cole

Episode: 63

How To Launch Your Second Kickstarter Project With Joe Slack

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