September 7, 2021
In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!
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00:01:47 – Conversions Vs Awareness In Marketing
00:07:02 – The Best Kind of Ads
00:09:36 – Tips For A Welcome Email
00:12:17 – The Purpose of A Welcome Email
00:18:04 – Recommended Community Sites
00:22:11 – What Platforms Does Your Target Audience Use?
00:23:24 – Having A Community On Your Own Website?
00:25:42 – What Is The Sunk Cost Fallacy?
00:32:44 – The Fallacy Of Induction
00:43:41 – It’s Like World of Warcraft
00:47:40 – Cost of Opportunity
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