September 7, 2021

The Sunk Cost Fallacy And How To Craft A Welcome Email

Episode: 38

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!

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00:01:47 – Conversions Vs Awareness In Marketing 
00:07:02 – The Best Kind of Ads 
00:09:36 – Tips For A Welcome Email 
00:12:17 – The Purpose of A Welcome Email 
00:18:04 – Recommended Community Sites 
00:22:11 – What Platforms Does Your Target Audience Use? 
00:23:24 – Having A Community On Your Own Website? 
00:25:42 – What Is The Sunk Cost Fallacy?
00:32:44 – The Fallacy Of Induction 
00:43:41 – It’s Like World of Warcraft 
00:47:40 – Cost of Opportunity

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