September 17, 2021

Diagnosing Problems With Your Facebook Ads

Episode: 39

Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's wrong with your Facebook ads.

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00:01:28 - Why Aren't My Facebook Ads Working?
00:04:35 - What Are Your Goals With Facebook Ads?
00:05:33 - Target & Lookalike Audiences 
00:11:12- Is The Product or Service The Problem? 
00:15:29 - Get Fresh Eyes
00:21:02 - If In Doubt, Create A New Campaign 
00:24:04 - Are You Spending Too Much Money? 
00:25:57 - Understanding Cost Per Impression (CPM)
00:29:29 - Tips For Great Ads
00:31:36- Separate Your Click Through Rate (CTR) & Link CTR 
00:32:25 - The Importance of Social Proof On Ads 
00:39:03 - The Solution To Poor Messaging In Ads
00:40:35 - Tips For Describing Your Product 

Shownotes

Oros - https://www.kickstarter.com/projects/aescgames/oros

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.teachable-embed-bundle-596465 { width: 420px !important; } // Cierra el modal (aunque actualmente está desactivado) function handleCloseModal(event) { event.target.closest('.t-modal').classList.remove('open'); document.body.classList.remove('t-modal-open'); } // Acción al hacer clic en el botón "Buy now" function handleTeachableBuyButtonClick(event) { const container = event.target.closest('.teachable-embed-bundle-596465'); const radios = container.querySelectorAll('input.teachable-pricing-plan-bundle-596465'); radios.forEach((radio) => { if (radio.checked) { const isNotFree = radio.getAttribute('data-plan-type')?.toLowerCase() !== 'free'; if (isNotFree && false) { // Modal desactivado } else { window.location.href = radio.value; // Redirige al link de pago } } }); } // Resalta la opción de pago seleccionada function handleParentPricingPlanClick(event) { const container = event.currentTarget.closest('.teachable-embed-bundle-596465'); const optionDivs = Array.from(container.querySelectorAll('div')).filter(div => div.querySelector('label') && div.querySelector('input')); optionDivs.forEach(div => { div.style.borderColor = '#E4E4E4'; }); const selectedDiv = event.currentTarget; const radioButton = selectedDiv.querySelector('input[type="radio"]'); if (radioButton) { radioButton.click(); selectedDiv.style.borderColor = '#A7A7A7'; } } // Asigna ID únicos a los radio buttons y activa el click sobre los divs document.querySelectorAll('.teachable-pricing-plan-bundle-596465').forEach((radio, index) => { const label = radio.closest('label'); const id = radio.getAttribute('id'); if (!id.includes('-index-')) { const indexedId = id + '-index-' + index; label.setAttribute('for', indexedId); radio.setAttribute('id', indexedId); } const divEl = label.closest('div'); divEl.addEventListener('click', handleParentPricingPlanClick); }); // Asigna evento al botón de compra document.querySelectorAll('.teachable-buy-button-bundle-596465').forEach((button) => { button.addEventListener('click', handleTeachableBuyButtonClick); }); // Código comentado para manejo de modal (no activo) if (false) { document.querySelectorAll('.t-modal-close').forEach((button) => { button.addEventListener('click', handleCloseModal); }); window.addEventListener('message', (event) => { if (event.data.message === 'checkout_loaded') { document.querySelector('.t-modal.open').classList.remove('loading'); } else if (event.data.message === 'redirect') { window.location.replace(event.data.redirectUrl); } }); }

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