Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil

September 22, 2021

Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil – Part 1

Episode: 40

Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game.

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00:02:42 – What is Fractured Veil?
00:07:11 – Marketing To Yourself
00:09:37 – Starting A Company Is A Grind
00:10:31 – Find What Motivates You
00:15:4 – Most Game-Changing Thing Ryan Learnt From The Podcast
00:22:26 – You Need A Community-Driven Project
00:25:24 – What Made You Hire Next Level Web For Marketing?
00:34:24 – Marry The Imagery of Ads & Landing Pages
00:37:44 – Facebook Form Ads Vs Lead Ads

Shownotes
Fractured Veil – https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a
Get Lamp Documentary – http://www.getlamp.com/
Iron Belly Studios – https://ironbellystudios.com/
Joe Girard’s 13 Essential Rules of Selling – https://www.goodreads.com/book/show/15854768-joe-girard-s-13-essential-rules-of-selling
ThriveSuite – https://thrivethemes.com/architect/