The Sunk Cost Fallacy And How To Craft A Welcome Email

September 7, 2021

The Sunk Cost Fallacy And How To Craft A Welcome Email

Audience, Behind the Business, Community Growth, Emails, Facebook Ads

Episode: 38

In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!

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00:01:47 - Conversions Vs Awareness In Marketing
00:07:02 - The Best Kind of Ads
00:09:36 - Tips For A Welcome Email
00:12:17 - The Purpose of A Welcome Email
00:18:04 - Recommended Community Sites
00:22:11 - What Platforms Does Your Target Audience Use?
00:23:24 - Having A Community On Your Own Website?
00:25:42 - What Is The Sunk Cost Fallacy?
00:32:44 - The Fallacy Of Induction
00:43:41 - It's Like World of Warcraft
00:47:40 - Cost of Opportunity