August 31, 2021

Facebook Ad & Convention ROI For Kickstarter

Episode: 37

Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign’s success.

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00:01:01 – Afraid To Dig Into The Data
00:01:29 – How To Work Out Kickstarter Return On Ad Spend
00:03:59 – Facebook Ads Will Impact Your Organic Marketing
00:05:40 – Spend Limits To Facebook Ads
00:07:56 – Understanding Your Cost Per Click
00:11:17 – The Importance Of Email Lists
00:13:09 – The Most Worth While Conventions
00:25:19 – Facebook Ads Are An Auction 
00:30:22 – Don’t Start Your Ads Too Early 
00:31:42 – What To Do If Organic Marketing Is Not Working
00:34:30 – What To Do If You Can’t Afford Conventions 

Show Notes
Gen Con –
Norwescon –
Pax South –
Kingdom Con San Diego –
Dice Tower West –
ShipQuest (TradQuest) Convention Support –
Indie Game Alliance –
The Game Crafter Events Sponsor –

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