00:01:01 – Afraid To Dig Into The Data
00:01:29 – How To Work Out Kickstarter Return On Ad Spend
00:03:59 – Facebook Ads Will Impact Your Organic Marketing
00:05:40 – Spend Limits To Facebook Ads
00:07:56 – Understanding Your Cost Per Click
00:11:17 – The Importance Of Email Lists
00:13:09 – The Most Worth While Conventions
00:25:19 – Facebook Ads Are An Auction 
00:30:22 – Don’t Start Your Ads Too Early 
00:31:42 – What To Do If Organic Marketing Is Not Working
00:34:30 – What To Do If You Can’t Afford Conventions 

Show Notes
Gen Con – https://www.gencon.com/
Norwescon – https://www.norwescon.org/
Pax South – https://south.paxsite.com/
Kingdom Con San Diego – http://www.kingdom-con.com/
Dice Tower West – https://www.dicetowerwest.com/
ShipQuest (TradQuest) Convention Support – https://www.tradequest.co.uk
Indie Game Alliance – https://www.indiegamealliance.com/
The Game Crafter Events Sponsor – https://help.thegamecrafter.com/article/116-events