00:03:47 – Make Emails A Priority
00:04:55 – Deliverance Kickstarter Case Study
00:06:26 – Using Backerkit For Your Kickstarter
00:14:51 – The Advantage of The Kickstarter Notify Me Page
00:26:40 – The Makeup of An Engaging Email
00:28:41 – How To Optimize Emails For Gmail
00:37:21 – Understand Your Email Audience To Engage Them
00:43:07 – Segmenting Your Email List By Open Rate
00:47:39 – How To Craft Subject Lines That Get Clicks

Show Notes
Deliverance Case Study - https://deliverancethegame.com/
Backerkit - https://www.backerkit.com/
Test The Spammyness of Your Emails - https://www.mail-tester.com/