Audience

How To Discover Your Target Market & Design For Them

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota

Using Polls To Fix Crowdfunding Problems

Audience, Case Study, Crowdfunding Campaign, Video Games

Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs?

Trying Hard and Failing

Audience, Emails, Personal Growth

In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance.

Activating Your Fans: How To Do It Right

Audience, Behind the Business, Crowdfunding Campaign, Pre-marketing

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us?

How to Learn What Your Fans Want: A Deliverance Case Study

Audience, Case Study, Crowdfunding Campaign

In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket.

Handling Criticism, Fame, and Success

Audience, Board Gaming, Personal Growth

Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation?

Kickstarter Stretch Goals: Smart or Sleazy?

Audience, Case Study, Community Growth, Crowdfunding Campaign

Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go?

How To Craft Your Kickstarter For Retail Pledges

Audience, Behind the Business, Crowdfunding Campaign, Ecommerce

Are you ready to crack the code on making your crowdfunding campaign a retailer's dream?

How To Spot Fake Kickstarter Gurus

Audience, Behind the Business, Community Growth, Crowdfunding Campaign

Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal?

Combatting Complacency: Mastering Your Kickstarter Campaign

Audience, Behind the Business, Community Growth, Crowdfunding Campaign, Personal Growth

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game.

Sharks, Ice Cream, and a Revolutionary Marketing Odyssey

Audience, Behind the Business, Case Study, Community Growth, Nerding Out

Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing?

Boost Your Crowdfunding: Secrets from WW2 Propaganda & Humor Marketing

Audience, Community Growth, Crowdfunding Campaign, Facebook Ads, Pre-marketing

Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign?

Andrew & Sean React! Episodes 6-10 Revisited

Audience, Behind the Business, Board Gaming, Community Growth, Crowdfunding Nerds, Ecommerce, Emails, Facebook Ads, Personal Growth, Pre-marketing

Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast.

Episode 1-5 Rewind

Audience, Behind the Business, Board Gaming, Community Growth, Crowdfunding Nerds, Facebook Ads, Pre-marketing

The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them.

Interviewing David Finn of Bridge Distribution & Fulfilment

Audience, Behind the Business, Community Growth, Crowdfunding Campaign, Distribution & Fulfilment

David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping.

Setting Appropriate Backer Expectations For Fulfilment With Scott Pease

Audience, Board Gaming, Case Study, Distribution & Fulfilment, Ecommerce, Video Games

Scott Pease of Snap Ships Tactics, Tony Hawk Pro Skater and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment.

Ascendancy: Making Your Game Undeniably Great With Matthew Meeple

Audience, Case Study, Personal Growth

Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing and the challenges of game development iterations.

Leveraging Supply & Demand To Your Advantage For A Kickstarter Relaunch

Audience, Community Growth, Ecommerce, Personal Growth

The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of generating supply demand through controlled scarcity.

Interfacing With Retailers Just Got A Whole Lot Easier /w Brendan McCaskell

Audience, Board Gaming, Crowdfunding Campaign, Distribution & Fulfilment

Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers.

Principles of a Thriving Business w/ Andrew’s #1 Mentor

Audience, Behind the Business, Personal Growth

The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive.

YouTube Content Strategy For Crowdfunding Games

Audience, Community Growth

Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews.

Playtesting Is Marketing

Audience, Board Gaming, Community Growth, Crowdfunding Campaign

How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing.

Shelfside’s List Of Things You Need For Board Game Influencers

Audience, Behind the Business, Community Growth, Emails

Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers.

How To Stop Amazon Crushing Your Post-Campaign Sales

Audience, Behind the Business, Community Growth, Crowdfunding Campaign, Ecommerce

The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon.

How To Grow A Community With Jamey Stegmaier of Stonemaier Games

Audience, Behind the Business, Community Growth

Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online.

5 Dangerous Assumptions That Can Kill Your Crowdfunding Campaign Before It Begins

Audience, Behind the Business, Crowdfunding Campaign

The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch.

Why Gamers Back Crowdfunding Campaigns

Audience, Behind the Business, Crowdfunding Campaign

The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns!

How To Write A Kickstarter Update

Audience, Crowdfunding Campaign

Want to write a Kickstarter update for your board game but don’t know where to begin? Well the Crowdfunding Nerds give some needed tips on project updates.

How To Get Better At Marketing Your Game

Audience, Behind the Business, Crowdfunding Campaign, Facebook Ads, Personal Growth

The Crowdfunding Nerds discuss several resources that will help you market your game!

Listen to this Podcast Before Making Stretch Goals

Audience, Behind the Business, Crowdfunding Campaign, Distribution & Fulfilment

Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts!