Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts!

00:01:38 – Kickstarter Update: Easy Ship & Referral Links
00:07:03 – Andrew’s Stretch Goal Mistake
00:14:17 – Be Careful Making Promises
00:15:34 – Thinking About Retail
00:19:24 – Selling Shirts Through Kickstarter
00:23:27 – When You Should Launch In December
00:25:00 – Think Through Stretch Goals Before Launching
00:26:52 – How Does Your Community Perceive Your Decisions?
00:37:58 – Sometimes It’s Ok To Lose Money

Shownotes

Kickstarter & Easy Ship – https://updates.kickstarter.com/were-partnering-with-easyship-to-make-shipping-less-of-a-headache/

Kickstarter Pre-Launch Referral Links – https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/