January 22, 2024

Selling Well: Ethics, Integrity, & Sleazy Salespeople

Episode: 162

Ever wondered about the difference between marketing and advertising? Or how to avoid being “that” sleazy salesperson?

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Welcome to “Crowdfunding Nerds” episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being “that” sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.
 
This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency’s limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.
 
We pull back the curtain on some of the less savory aspects of our industry, but don’t worry, we’re here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers’ best interests at heart.
 
So, ready for a deep dive into the world of marketing? Tune in and let’s get started!
 
Episode Timestamps:
00:01 – Introduction
00:35 – Meet the Hosts
01:00 – Advertising vs Marketing
02:44 – Case Study: Old Marketing vs New Agency
06:54 – Benefits of Specialization in Marketing
10:01 – Implementation Before Marketing
15:01 – Targeted Marketing & Customer Demographic Analysis
24:27 – Customized Marketing Messages
31:18 – Capacity vs Quality of Service
35:01 – Evading the Sleaziness Stereotype in Marketing
40:01 – Distinguishing Advertising and Marketing
49:01 – Genuine Advice & Avoiding Forced Sales
1:00:01 – Maintaining Ethical Sales Practices
1:01:13 – Importance of Sincerity in Sales.

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