00:01:01 - Afraid To Dig Into The Data
00:01:29 - How To Work Out Kickstarter Return On Ad Spend
00:03:59 - Facebook Ads Will Impact Your Organic Marketing
00:05:40 - Spend Limits To Facebook Ads
00:07:56 - Understanding Your Cost Per Click
00:11:17 - The Importance Of Email Lists
00:13:09 - The Most Worth While Conventions
00:25:19 - Facebook Ads Are An Auction 
00:30:22 - Don't Start Your Ads Too Early 
00:31:42 - What To Do If Organic Marketing Is Not Working
00:34:30 - What To Do If You Can't Afford Conventions 

Show Notes
Gen Con - https://www.gencon.com/
Norwescon - https://www.norwescon.org/
Pax South - https://south.paxsite.com/
Kingdom Con San Diego - http://www.kingdom-con.com/
Dice Tower West - https://www.dicetowerwest.com/
ShipQuest (TradQuest) Convention Support - https://www.tradequest.co.uk
Indie Game Alliance - https://www.indiegamealliance.com/
The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events