August 5, 2025
Episode: 243
Ever wondered how to navigate the choppy waters of crowdfunding with finesse?
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Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned along the way.
Why is Reddit both a goldmine and a minefield for marketers? How do you turn a simple newsletter into a powerful marketing tool? Robin spills the beans on these topics and more, revealing how he crafted content that captivated communities and leveraged platforms like Substack and Facebook ads to boost his campaign.
From pre-launch strategies to post-campaign reflections, this episode is packed with insights that will empower creators to conquer their own crowdfunding quests. Tune in for a treasure trove of tips and tales that highlight the art of strategic planning and community engagement in the world of crowdfunding.
Links to check out!
Marketing River Rats Kickstarter Campaign by Robin Stokkel - https://robinstokkel.com/riverrats-marketing/
River Rats - https://www.kickstarter.com/projects/stokkel/river-rats
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