Welcome to episode 154 of Crowdfunding Nerds! I’m your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, “You’re Never Weird on the Internet”. In today’s episode, we delve deep into her book, uncovering the journey of her creation, “The Guild”, and the early adoption of the internet in her family, influenced by her military grandfather.

We’ll explore the four productivity principles she shares, and learn how to create low-budget films that still wow the audience. We’ll also discuss the art of marketing, using the unique approach of “The Guild” as a case study. And for those of you wondering about Facebook ads, there’s a little something for you too.

So buckle up and let’s get nerdy!

 

Links to the books mentioned in this episode:

https://www.amazon.com/Youre-Never-Weird-Internet-Almost/dp/147678566X
https://www.amazon.com/Surveillance-Valley/dp/1785785710

Chapter Timestamps:

00:00 Intro & Book Discussion: “You’re Never Weird on the Internet”
0:45 Facebook Ads
0:51 Solo Episode Announcement
2:17 Early Internet Adoption & “Surveillance Valley”
4:00 The Formation of “The Guild”
4:39 Military Influence in Internet Adoption
6:18 Four Principles of Productivity
9:05 Creating Low-Budget Films
12:50 Marketing: “The Guild”
15:00 YouTube Funding & The Success of Geek and Sundry
19:05 Business Advice from the Book