October 9, 2023
BoardGameGeek Advertising – Everything You Need To Know
Episode: 147
The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails.
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The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails.
00:01:24 – Who Is Chad Krizan?
00:05:54 – The Evolution of BoardGameGeek Advertising
00:09:36 – BoardGameGeek Contests
00:12:37 – BoardGameGeek Add-Ons
00:16:07 – Crafting Good BoardGameGeek Display Ads
00:29:01 – How BoardGameGeek Rotates Ads
00:31:16 – The Traffic & Email Open Rates of BoardGameGeek
00:33:20 – Region Targeting
00:34:39 – Questions To Consider Before Using BoardGameGeek Ads
00:38:24 – Long Term Advertising Campaigns
00:41:58 – GIF Files In Banner Ads?
00:43:21 – BoardGameGeek User Experience & Ad Blockers
00:45:19 – Targeting Ads Via Demographics & Interests
00:51:32 – BoardGameGeek Video Advertisements
00:53:13 – BoardGameGeek Email Marketing
00:58:19 – Final Advice
Shownotes
Geek Advertising – https://advertising.boardgamegeek.com/
Puzzle Bomb – https://puzzlebomb.com/
If You Want CFN To Run Your BGG Ads – https://crowdfundingnerds.com/question/
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