January 26, 2021
How Do You Know If Your Facebook Ads Are Worth It?
Episode: 07
Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.
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Episode 7
00:02:14 - How To Know If Your Facebook Ads Are Effective
00:06:55 - What Is A Lead?
00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign
00:13:29 - Why You Should Not Use Facebook "Lead Ads"
00:15:45 - Benchmarks Of Effective Leads
00:24:29 - Post-Campaign Metrics Of Success
00:27:30 - Do The Math
00:31:30 - Opportunity Cost
00:32:48 - Break-Even Is Good
00:34:00 - The Kickstarter Snowball Effect
00:37:59 - Kickstarter Pre-Landing Page Conversion Rate
Show Notes
Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/
Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5
Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders
How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/
Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20
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