January 26, 2021
How Do You Know If Your Facebook Ads Are Worth It?
Episode: 07
Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.
Join the list, nerd…
Sign up to get the latest Crowdfunding tips and be the first to know what’s currently working
Episode 7
00:02:14 - How To Know If Your Facebook Ads Are Effective
00:06:55 - What Is A Lead?
00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign
00:13:29 - Why You Should Not Use Facebook "Lead Ads"
00:15:45 - Benchmarks Of Effective Leads
00:24:29 - Post-Campaign Metrics Of Success
00:27:30 - Do The Math
00:31:30 - Opportunity Cost
00:32:48 - Break-Even Is Good
00:34:00 - The Kickstarter Snowball Effect
00:37:59 - Kickstarter Pre-Landing Page Conversion Rate
Show Notes
Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/
Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5
Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders
How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/
Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20
Episode: 188
Episode: 73
Episode: 96
Episode: 184
Episode: 68
