January 26, 2021

How Do You Know If Your Facebook Ads Are Worth It?

Episode: 07

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.

crowdfunding nerds ep 7

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Episode 7
00:02:14 – How To Know If Your Facebook Ads Are Effective 
00:06:55 – What Is A Lead?
00:10:22 – How To Measure Facebook Ad Leads During A Kickstarter Campaign
00:13:29 – Why You Should Not Use Facebook “Lead Ads”
00:15:45 – Benchmarks Of Effective Leads
00:24:29 – Post-Campaign Metrics Of Success
00:27:30 – Do The Math
00:31:30 – Opportunity Cost
00:32:48 – Break-Even Is Good
00:34:00 – The Kickstarter Snowball Effect 
00:37:59 – Kickstarter Pre-Landing Page Conversion Rate

Show Notes

Kingdom Rush On Gamefound – https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/
Fallen Land – https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Cryptid Cafe – https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5
Kickstarter Referal Metrics Explained – https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Verge Games A Christmas Carol Adventure – https://vergegames.backerkit.com/hosted_preorders
How To Craft Your Kickstarter Offer –https://crowdfundingnerds.com/episode3/
Board Game Design Starter Kit – https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20

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