January 26, 2021

How Do You Know If Your Facebook Ads Are Worth It?

Episode: 07

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.

crowdfunding nerds ep 7

Join the list, nerd…

Sign up to get the latest Crowdfunding tips and be the first to know what’s currently working

Episode 7
00:02:14 – How To Know If Your Facebook Ads Are Effective 
00:06:55 – What Is A Lead?
00:10:22 – How To Measure Facebook Ad Leads During A Kickstarter Campaign
00:13:29 – Why You Should Not Use Facebook “Lead Ads”
00:15:45 – Benchmarks Of Effective Leads
00:24:29 – Post-Campaign Metrics Of Success
00:27:30 – Do The Math
00:31:30 – Opportunity Cost
00:32:48 – Break-Even Is Good
00:34:00 – The Kickstarter Snowball Effect 
00:37:59 – Kickstarter Pre-Landing Page Conversion Rate

Show Notes

Kingdom Rush On Gamefound – https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/
Fallen Land – https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d
Cryptid Cafe – https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5
Kickstarter Referal Metrics Explained – https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/
Verge Games A Christmas Carol Adventure – https://vergegames.backerkit.com/hosted_preorders
How To Craft Your Kickstarter Offer –https://crowdfundingnerds.com/episode3/
Board Game Design Starter Kit – https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20

Leave a Reply

Your email address will not be published. Required fields are marked *

CrowdFundingNerds

Copyright 2023 Crowdfunding Nerds. All Rights Reserved. By Next Level Web

Latest Episodes

Episode: 166

Best Pledge Manager For Board Games

Episode: 165

Energy & Nutrition For Crowdfunding Success With Julie Litchfield

Latest Articles

February 12, 2024

Read This Before Launching On Kickstarter

March 15, 2023

7 Critical Mistakes You Need To Avoid When Crowdfunding

Join the list, nerd…

Sign up to get the latest Crowdfunding tips and be the first to know what’s currently working.

We've Raised Over $15M for our Clients

You can trust us when it comes to Crowdfunding. We’ve helped everyone from the biggest IP’s to the smallest indie publishers to overfund their projects on both Kickstarter and Gamefound.