Episode: 306

Your Kickstarter has thousands of followers, but what’s keeping them from backing?

Episode 306 – Your Kickstarter has thousands of followers, but what’s keeping them from backing?

Scott Pease returns for Part Two of our Snap Ships Tactics Kickstarter case study, joining Andrew and Sean to unpack the marketing decisions, backer conversations, and unexpected complications behind the campaign. Scott shares how a simple follower poll revealed what potential backers needed to hear, and how an update focused on reviews generated several thousand dollars in pledges.

We also dig into prelaunch versus live advertising, tracking results with referral links, and why a cheaper pledge didn’t deliver the backer boost Scott expected. Plus, we explore payment plans, pledge managers, and how offering a seemingly simple color choice created a fulfillment headache.

Thinking about your next campaign? Grab your notebook, Nerds. These are lessons worth learning before launch.

Guest Bio:
Scott Pease is a game creator with a background in video games and a creator behind Snap Ships Tactics, a tabletop spaceship combat game featuring customizable ships. Drawing on experience from two Kickstarter campaigns for the game, Scott shares practical lessons in audience building, advertising, backer communication, and managing complex pledge offerings. His candid approach explores both the decisions that helped his campaigns succeed and the mistakes he would avoid next time.

Resources:

• Snap Ships Tactics website and Kickstarter campaign: snapshipstactics.com.

Chapters For YouTube:
00:00 Snap Ships Tactics Case Study: Part Two
00:36 Prelaunch Marketing: Was the Budget Big Enough?
04:50 Balancing Advertising Risk and Backer Value
06:28 Why a Cheaper Pledge Didn’t Attract More Backers
10:51 Simplifying Pledges for New and Returning Players
13:49 Preparing Your Kickstarter Page Before Launch
16:31 Tracking Your Marketing With Referral Links
18:00 Advertising Across Multiple Platforms
21:37 Scott’s Performance Marketing Experience
29:25 Using Your Own Customer Data to Improve Ads
32:08 Engaging Your Community During the Campaign
34:45 Creating Updates for Different Audiences
36:30 Asking Followers Why They Haven’t Backed
38:08 Turning Backer Objections Into Pledges
41:24 Pledge Over Time: Benefits and Complications
48:27 What Scott Would Do Differently Next Time
50:00 How Color Choices Complicated Fulfillment
54:13 Prepacking Bundles to Simplify Shipping
55:50 Keeping Your Email List Engaged Between Campaigns
57:48 Choosing a Pledge Manager and Planning Late Pledges

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