August 14, 2023

Diagnosing Underperforming Crowdfunding Campaigns With Marco Pecota

Episode: 139

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.

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Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.

00:02:21 – Marco’s Expectations
00:04:31 – Email Open Rates?
00:04:52 – Pledge Levels Comparison
00:08:18 – Issues With Cash Flow
00:11:04 – Thinking About Post-Campaign Sales
00:14:33 – Challenges of Selling Heavy Strategy Games
00:15:16 – Conflicting Crowdfunding Campaigns & Releases
00:18:41 – Why Warhammer 40K Was Created
00:20:17 – Don’t Compete With Well Established Brands
00:23:24 – What Marco Would Do Differently
00:27:35 – Backer Perception of Premium Add-Ons
00:35:59 – Running A Tabletop Company Takes Time
00:41:41 – Last Advice

First Campaign: Escape From Stalingrad Z – https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z

Second Campaign: Escape From Projekt Riese – https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese

Zombie Tango Oscar – Insiders – https://www.facebook.com/groups/165197702028508

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