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June 16, 2026
Episode: 288
The final 48 hours of a crowdfunding campaign can feel like a second launch.
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Episode 288 - The final 48 hours of a crowdfunding campaign can feel like a second launch. While many creators focus heavily on launch day, some of the biggest gains happen right before the campaign ends. In this episode, Andrew Lowen and Sean break down how to prepare for those crucial final days, what metrics actually matter, and how to maximize the momentum that Kickstarter and Gamefound naturally create.
They explain why the work you do during the mid-campaign directly impacts your ending, how to think about ad performance beyond simple attribution, and why followers are one of the most important numbers to watch.
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Resources:
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Kicktraq - Campaign analytics and tracking platform: https://www.kicktraq.com/
Kickstarter Lessons: https://stonemaiergames.com/kickstarter/
TableTone: https://www.tabletone.app/
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