Welcome to Episode 156 of Crowdfunding Nerds! I’m Andrew, and alongside my co-host Sean, we’re going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we’ve got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We’re diving into these questions and more. We’ll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition – John Constantine.

We’ll then dissect our viral ad campaign for ‘Deliverance’ on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We’ll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://www.youtube.com/watch?v=7EZu9NoWV5k

https://crowdfundingnerds.com/episode147/

 Chapters:

00:01 Three-Year Anniversary of the Podcast
00:45 New Baby – John Constantine
01:59 Future Plans & Learning Opportunities
02:05 Christmas Season– A Selling Opportunity
03:59 Viral Post on BoardGameGeek for Deliverance
09:21 Anatomy of an Ad Campaign
18:03 Focusing on a Single Game – Brand Building Tactics
25:46 Strategies for Customer Acquisition and Cross-selling
38:33 Deliverance – A Lifestyle Game
43:37 Vision for the Future – A Sustainable Brand
50:14 League of Legends – Building a Game Community

 Join us on this exciting journey and discover the secrets to crowdfunding success!