Kickstarter Marketing Services
Our Mission:
Help You Fund Fast.
The Marketing Agency For Tabletop Kickstarter Projects
Our specialty in board game, card game and TTRPG Kickstarter campaigns is a result of more than a decade of digital marketing experience and a passion for hobby board game design. We have helped tabletop publishers achieve successful Kickstarter projects since 2019 and have helped them raise over $30 million dollars.
We bring unique insights and expertise as a crowdfunding marketing agency that others lack because we also run a board game publishing business, Lowen Games and have successfully funded two of our own board game projects. Our team is also full of indie game designers, Game Masters and hardcore tournament try-hard gamers.
Even Kickstarter has acknowledged us as crowdfunding experts:
Crowdfunding Nerds has been an amazing partner—dedicated, thoughtful, clever, and always willing to challenge our expectations and assumptions. I'm thrilled to be working with them!
Mark Diaz Truman
Co-Owner, CEO, Magpie Games
Crowdfunding Nerds has helped Modiphius with paid digital marketing since March 2021. Their marketing strategies are only matched by their diligence. Along with developing high-quality creatives and copy, they constantly assess the impact of each ad, tweaking and improving every step of the way. Crowdfunding Nerds have undoubtedly contributed to our success and we cannot recommend them enough.
Shareef Dahroug
Marketing Manager
Crowdfunding Platforms
Kickstarter, Gamefound, Backerkit, Indiegogo, no matter what funding platform you choose, the core elements to successful projects are the same:
You must bring a crowd to fund!
We have mastered the process of gathering a crowd before your launch and have helped numerous publishers go from zero to hero within two months of paid advertising that collect email addresses.
Understanding your target audience and relevant influencer marketing will be key to your day one funding goal and Kickstarter strategy. Campaigns that fund quickly are what we strive to achieve, because funding quickly brings more attention to your project and gives potential for higher campaign earnings. Greater funding brings more excitement to a campaign, allowing you to make a better product and make money with what you are passionate about. The vast majority of our effort is focused around your live campaign day 1 fund goal.
Choosing the wrong marketing company that does not understand this key concept can be devastating to your campaign. Make sure to do your research and select partners who understand the crowdfunding process and have a proven track record of success - like us 😉
Crowdfunding Nerds has been a trustworthy partner in the board game advertising space, with highly attentive and responsive communication. They also demonstrate a high degree of integrity, tailoring ads to each campaign's needs.
Chad Krizan
BoardGameGeek
I've worked with Crowdfunding Nerds for almost 20 campaigns, and they consistently provide great service and trackable results. When someone asks for a marketing recommendation, they're the only company I point to.
Gabe Barrett
Board Game Design Lab
Our Crowdfunding Marketing Services
We strive to be the leading crowdfunding agency for tabletop games!
In every campaign there are a list of tasks that must be done. We offer the ability to step in and take key tasks off your plate and do them with excellence so that you can focus on areas of your business that only you can tackle.
Our services are designed to fit into your budget and range from consulting all the way up to account management. Should you want to do everything yourself, we even offer a series of courses through our Academy that outline our exact process!
Below is a sampling of some of our services and prices.
1-On-1 Meta Ad Video Consulting
One-time fee
$99
30 Day Meta Ad Management
Starting at
$599
per month
Funnel & Landing Page Development
One-time fee
$999
Promoting Your Campaign With:
Flat Fees
We do not take a commission on how much you raise through crowdfunding
No Long-Term Contracts
We do not lock you into long contracts, you keep working with us if you are happy with our results
Á La Carte Services
Our services are designed to fit into your needs and budget
Website Design & Landing Pages
Whether you need a new company website or a simple landing page for your first Kickstarter project, we have options for you! Design, tracking, email system integration, WordPress, & more from $499!
Meta Ads
Meta Ads (Facebook & Instagram) are the best way to get targeted traffic to convert. We build e-mail lists and spark amazing day 1 backer results with PPC ads on Facebook & Instagram. We build audiences, ads, a/b test, and much more!
Email communication is the heart of how you will keep your potential backers engaged. We create newsletter templates, email automations, and mobilize your backers for your day 1 launch event!
Consulting & Strategic Planning
We can review your advertising and marketing efforts and suggest relevant influencers for you to partner with. We also review Kickstarter & Gamefound pages before launches and write up detailed reports to help your page gain backers.
MEET RYAN WILLIAMS
Ryan is here to help you work out which of our services will best meet your needs. He is a committed game designer who has published two board games through Kickstarter. He knows all the struggles of publishing tabletop games and is an expert at pin-pointing areas of your business where we can offer the greatest assistance to leverage your success.
Should you partner with us, Ryan will be your first point of contact to integrate you into our systems.
Send him a message today!
Office Hours:
9:00am - 5:00pm
Mon - Fri
We offer the following Kickstarter Marketing services. You can mix and match according to your needs, or look at our package recommendations if you’re looking for ideas:
Pre-Campaign Launch
- Website Landing Pages (with KS signup forms)
- E-mail Marketing (to engage backers)
- Facebook Ad Management (to gather e-mails for a great day 1 launch)
- Consulting (on Kickstarter page design, proofreading & copy editing, production and fulfillment, organic marketing & more))
During the Campaign
- List Building & Audience Optimization (for those that manage their own ads)
- Facebook Ads (to get more backers)
- E-mail Marketing (to mobilize your list during your campaign when it counts)
- BoardGameGeek Ads
- Consulting (on Kickstarter Updates, proofreading & copy editing updates, & more)
Post-Campaign Sales
- Facebook Ads (to drive sales on your website, pledge manager, or Amazon)
- Google Ads
- Strategic Planning (If you’re looking for help planning your next moves as a company)
- Consulting (Includes oversight or review of other vendors’ recommendations and work)
What do Kickstarter Marketing Services cost?
In general, our Kickstarter marketing services begin at $599. We do not require (or recommend) lengthy contract commitments to Kickstarter creators (or for any of our services, for that matter).
Our payment request is that each month’s service fee is paid up-front, and our commitment to you is to do our best for you. Once you see the quality of our service and the results, you have the opportunity to continue without the frustration of pre-paying for a multi-months-long contract.
Many of our clients appreciate that we put our commitment to achieving results for them ahead of receiving a bigger up-front down-payment. We believe that our communication and results speak for themselves, which is why our clients choose to continue working us month after month and come back for their next projects.
An example of our post-Kickstarter results for Galactic Cruise, a KS campaign we marketed in 2024.
Popular: Pre-Launch Campaign Package
Each element of this plan is meant to give your campaign its best chance to quickly fund. The earnings trajectory of a campaign that funds fast is exponentially greater than that same product funding slowly, which is why we consider the pre-launch Kickstarter marketing to be the most important factor in a Kickstarter Campaign (other than a great campaign page). The final plan depends on how much time we have to launch. We recommend starting at least 2 months ahead of your launch date, and we require at least 2 weeks prior to your launch date so that we can do a good job for you.
Starting Investment
$999
Investment month 1
$999
(Does not include ad spend)
Investment month 2
$999
(Does not include ad spend)
Typical Results with $20/day ad spend:
400-800 e-mails with a 10-15% backer conversion rate on day 1!
Warning: Is Your Project A Good Fit For Us?
Real talk: We have turned many projects down for a few common reasons. It's not like we're looking to pad our numbers or anything, but we do consider several aspects when reviewing each project before taking on a new client.
Here are a few really important elements of a good client fit for us:
Appropriate Content
If your project's content is overtly political, sexualized, or highly sacrilegious, it is not a fit for our company.
A Near-Finished Product
If you have a great product, we can be passionate about helping you show it to the world through Kickstarter! It is important that you have beautiful art to show and a well-tested, fun game.
A Plan Of Action
While we don't expect you to know it all, we want to be sure you have researched this undertaking. We can help you with your plan, but the vision starts with you.
An Appropriate Budget
We are not going to allow you to spend money that doesn't return your investment. While we do offer services for as low as $599, it is often more of a commitment to get the results you are seeking.
A Business Mindset
Remember, this is a business venture. The worst thing we could do is force a business on your life if you aren't prepared to operate it!
More Than A Successful Kickstarter Campaign
Our experience as a board game publisher (Lowen Games) means that we can help you achieve more than a successful Kickstarter campaign launch. We have developed an industry network and vetted our partners to assist with manufacturing, freight, fulfilment & more!
OUR OWN KICKSTARTER PROJECTS
Some Recent Projects
Project Name: Discworld RPG
Company: Modiphius
$ Raised: $2,439,149
# Of Backers: 17,590
% Of Goal: 2,439%
Project Name: Kavango
Company: Mazaza Games
$ Raised: $282,388
# Of Backers: 3,005
% Of Goal: 3,193%
Project Name: Rome: Fate of an Empire Deluxe
Company: Gabe-Barret
$ Raised: $121,055
# Of Backers: 2,672
% Of Goal: 2,421%
Project Name: Qu'arz
Company: till5am
$ Raised: $134,661
# Of Backers: 784
% Of Goal: 575%
Project Name: Rise of Babel
Company: Bedouin Games
$ Raised: $102,762
# Of Backers: 1,001
% Of Goal: 294%
Project Name: The Cats of Mont Saint Michel
Company: Raybox games
$ Raised: $480,631
# Of Backers: 3,068
% Of Goal: 1,201%
Project Name: Earth Under Siege
Company: Dark Horizon Games
$ Raised: $297,730
# Of Backers: 1,266
% Of Goal: 595%
Project Name: Terminus Frontier
Company: Forgeborne Games
$ Raised: $276,866
# Of Backers: 1,258
% Of Goal: 369%
Project Name: Homeworld: Fleet Command Board Game
Company: Modiphius
$ Raised: $701,741.79 Raised
# Of Backers: 3,178 Backers
% Of Goal: 688%
Project Name: Luthier
Company: Paverson Games
$ Raised: $790,541 Raised
# Of Backers: 7,104 Backers
% Of Goal: 1,976%
Project Name: Galactic Cruise
Company: Kinson Key Games
$ Raised: $807,918 Raised
# Of Backers: 8,090 Backers
% Of Goal: 1,615%
Project Name: Dungeons of Infinity: Kingdom Cost
Company: Sky Kingdom Games
$ Raised: $300,861
# Of Backers: 3,542
% Of Goal: 449%
Project Name: Distilled
Company: Paverson Games
$ Raised: $549,573
# Of Backers: 8,060
% Of Goal: 3.053%
Project Name: The Isofarian Guard
Company: Sky Kingdom Games
$ Raised: $260,938
# Of Backers: 3,934
% Of Goal: 435%
Project Name: Planet Unknown
Company: Adam's Apple Games
$ Raised: $244,000
# Of Backers: 1,000
% Of Goal: 1242%
The only thing we love more than marketing tabletop games on Kickstarter is designing and playing them.
We look forward to hearing from you!
Do It Yourself?
Perhaps you are not ready to take us on as an agency and trying to stretch your budget for your first Kickstarter campaign. We have developed the Crowdfunding Nerds Academy that presents three key courses that outline our exact crowdfunding marketing process.
We cover Meta Ads, Project Updates and Kickstarter Page Development.
Free Resources
It is important that you stay up to date on industry news and trends. Our weekly podcast holds nothing back and gives you a behind the scenes look into what is actually working in the industry.
Some of our key episodes to help your crowdfunding campaign have been on the dangers of performance marketing, social media marketing, successful campaign case studies, developing a Kickstarter community and mailing list, TikTok, PR agency outreach, product development, product positioning and more!
Check-out some of our most popular episodes featuring industry experts!
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