September 17, 2021
Diagnosing Problems With Your Facebook Ads
Episode: 39
Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's wrong with your Facebook ads.
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00:01:28 - Why Aren't My Facebook Ads Working?
00:04:35 - What Are Your Goals With Facebook Ads?
00:05:33 - Target & Lookalike Audiences
00:11:12- Is The Product or Service The Problem?
00:15:29 - Get Fresh Eyes
00:21:02 - If In Doubt, Create A New Campaign
00:24:04 - Are You Spending Too Much Money?
00:25:57 - Understanding Cost Per Impression (CPM)
00:29:29 - Tips For Great Ads
00:31:36- Separate Your Click Through Rate (CTR) & Link CTR
00:32:25 - The Importance of Social Proof On Ads
00:39:03 - The Solution To Poor Messaging In Ads
00:40:35 - Tips For Describing Your Product
Shownotes
Episode: 175
