Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy. 

We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success. 

We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges.
So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in!

CHAPTERS:
1. 01:23 Introduction
2. 01:44 Case Study: Pivoting in Marketing
3. 02:50 Setting Realistic Expectations
4. 06:37 Marketing Benchmarks
5. 11:28 Avoiding Dangerous Assumptions
6. 19:34 Timing and Facebook Ads
7. 31:35 The Art of Pivoting
8. 36:27 Staying Focused and Positive
9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community

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