March 2, 2021

A First-Hand Organic Kickstarter Pre-Marketing Case Study

Episode: 12

On this episode of Crowdfunding Nerds Andrew describes everything that he discovered about board game marketing when creating his board game Deliverance!

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Episode 12
00:01:00 – Amazon’s Build It
00:03:54 – Big Tech Vs Australia
00:05:42 – The Blogs You Must Read Before Going To Kickstarter
00:12:25 – What Was The First Thing You Did Online To Promote Deliverance?
00:16:20 – Organic Marketing Tips
00:19:05 – What Did You Learn About Prototypes When Making Deliverance?
00:24:32 – How Does Extensive Playtesting Impact Marketing?
00:27:40 – What Would You Do If You Started At The Beginning Again?
00:31:40 – How To Do Email Marketing If You Don’t Have Much To Share
00:37:40 – How Did You Measure Success In Organic Marketing?Amazon’s Build It Crowdfunding

Show Notes

Start-up – https://www.aboutamazon.com/news/devices/introducing-build-it
Changes to Sharing and Viewing News on Facebook in Australia –
https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/
BGG Board Game Design Forum – https://boardgamegeek.com/forum/26/bgg/board-game-design
Jamey Stegmaier’ Kickstarter Articles – https://stonemaiergames.com/kickstarter/
Jamey’s Article About Us – https://stonemaiergames.com/2-things-to-know-today-about-kickstarter/
James Mathe’s Kickstarter Advice – http://www.jamesmathe.com/category/kickstarter/
John Wrot’s Kickstarter Advice – https://www.gatekeepergaming.com/kickstarter-advice-columns/
How To Create A Facebook Group For Your Board Game – https://crowdfundingnerds.com/board-game-facebook-group-guide/
The Game Crafter’s Convention Sponsorships – https://help.thegamecrafter.com/article/116-events 
Viticulture Board Game – https://boardgamegeek.com/boardgame/128621/viticulture

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