May 30, 2023

Using Miniatures In Marketing With Marco Pecota

Behind the Business, Ecommerce, Pre-marketing

Episode: 128

Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.

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Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.

00:02:13 – Marco Pecota Introduction
00:05:12 – The Rise Of Solo Board Games
00:11:24 – How To Leverage Miniatures In Marketing
00:19:37 – Using Story & Narrative In Marketing
00:22:04 – Recommended Miniature Painters
00:24:32 – Leveraging Professionally Painted Miniatures
00:30:37 – Staging Your Price Points Around Miniatures
00:39:59 – Stretch Goals & Miniatures
00:48:52 – Develop Stand Alone Expansions 00:50:20 – Summary

Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page

Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page

Tabletop Analytics - https://www.tabletopanalytics.com/

Den Of Imagination - https://denofimagination.com/

Chest Of Colors - https://chestofcolors.com/

Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about

Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

Episode: 108

How To Write A Kickstarter Update

Episode: 36

Essential Lessons From The Video Game Industry

Episode: 149

Navigating Crowdfunding Twists: Pivoting and Staying Positive

Episode: 105

Listen to this Podcast Before Making Stretch Goals

Episode: 235

Interview with Kickstarter Head of Games: Asher McClennahan

Episode: 206

How To Craft Modern Kickstarter Pages

Episode: 147

BoardGameGeek Advertising – Everything You Need To Know

Episode: 115

Reddit Ads? Yay or Nay?

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