March 17, 2025

Podcast Episode 223

ARGs: The Secret Sauce of Portal’s Marketing with Jeep Barnett

Ever wondered how alternate reality games (ARGs) can skyrocket a game's success?

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Crowdfunding Nerds Episodes

Crowdfunding Nerds is here to help you on your crowdfunding quest. We are digital marketing nerds and board gamers. Our partners raised over $2 million on Kickstarter in 2020 with our help, and more than 90% of our projects were funded on the first day.

Setting Appropriate Backer Expectations For Fulfilment With Scott Pease

September 4, 2023

Episode: 142

Scott Pease of Snap Ships Tactics, Tony Hawk Pro Skater and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment.

Ascendancy: Making Your Game Undeniably Great With Matthew Meeple

August 28, 2023

Episode: 141

Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing and the challenges of game development iterations.

Leveraging Supply & Demand To Your Advantage For A Kickstarter Relaunch

August 21, 2023

Episode: 140

The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of generating supply demand through controlled scarcity.

Diagnosing Underperforming Crowdfunding Campaigns With Marco Pecota

August 14, 2023

Episode: 139

Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP.

Interfacing With Retailers Just Got A Whole Lot Easier /w Brendan McCaskell

August 7, 2023

Episode: 138

Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers.

Principles of a Thriving Business w/ Andrew’s #1 Mentor

July 31, 2023

Episode: 137

The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive.

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So when we are not rolling D20s, arguing which World of Warcraft class has better DPS or growing a neckbeard we help other nerds blow up on Kickstarter.

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