Episode: 307

What if your board game could make money long after your Kickstarter campaign ends?

Episode 307 – What if your board game could make money long after your Kickstarter campaign ends?

In this episode of Crowdfunding Nerds, Andrew and Sean explore how tabletop game creators can diversify their revenue streams, increase average pledge values, and turn a single game into a growing business. From premium add-ons and strategic bundles to merchandise, music, and expanding your game’s universe, they break down what actually adds value for backers—and what might just be wasting your time and money.

Andrew shares real-world examples from Deliverance, including a bundling strategy that helped sell through hundreds of play mats, while the guys examine how one Kickstarter campaign generated approximately $47,000 in additional pledges through a premium bundle. They also discuss why launching too many products too early can backfire, how to validate new ideas with real customer data, and why listening to your community is essential for long-term success. If you’re looking to build a profitable tabletop gaming brand without losing focus on what makes your game great, this episode is for you.

Resources:

• Deliverance: https://playdeliverance.com/
• Excursions / Galactic Cruise: https://www.kickstarter.com/projects/kinsonkeygames/excursions-a-galactic-cruise-game
• Genius Games: https://www.geniusgames.org/?srsltid=AU7gw4VSNnhVRz7GT0CW7UA-Qj7ndTaESt-Eoo9nrGMiHJ0OBlUtLAv6
• TableTone: https://www.tabletone.app/
• Crowdfunding Nerds Pledge Manager: https://pledgemanager.crowdfundingnerds.com/pledgemanager

Chapters For YouTube:

00:00 – Introduction: Turning Your Game Into Multiple Revenue Streams
02:29 – Why Game Publishers Need to Diversify
04:28 – Three Approaches to Growing a Game Business
06:57 – Increasing Kickstarter Pledge Values With Add-Ons
08:42 – How Successful Publishers Diversify Their Products
12:14 – Why Merchandise Isn’t Always Worth It
16:00 – Creating Add-Ons That Improve Gameplay
20:44 – How Many Add-Ons Should You Offer?
23:59 – The Kickstarter Bundle That Added $47K
27:00 – Using Bundles to Increase Sales After Kickstarter
32:58 – Can Game Music Become Another Revenue Stream?
33:38 – Crowdfunding Nerds Pledge Manager
34:13 – How Deliverance Turned Music Into Revenue
38:37 – When Expanding Your Game Becomes a Waste of Money
39:22 – Why Launching Too Many Products Can Fail
44:16 – Validating Your Game Before Expanding
48:56 – Building Revenue Streams Around Your Community
52:49 – Marketing to the Right Audience
55:50 – How to Expand Without Losing Focus
56:43 – Why You Should Poll Your Community

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